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In some lines of business this percentage might be as low as 6 or 8>%; in others 10%, and in others 12, 15, and even 20%. The definition just suggested carries with it a ready explanation of the fact that "good-will" is a much more permanent asset in some lines of business than in others. Those lines of business which employ an overwhelming proportion of fixed capital assets, ordinarily attribute their earnings almost wholly to these assets, and there is seldom any occasion for entering such an item as good-will. On the other hand, those corporations that are engaged chiefly in trading, their earnings being dependent to a great extent upon the rapidity of their turnover or upon popular favor, may find, if they are successful, that their earnings mount far beyond any sum that can reasonably be attributed to their capital assets. In this latter class belong such concerns as the F. W. Woolworth Company, with its great chain of 5 and lo-cent stores, which carries a Good- will account of $50,000,000. Many publishing companies quite properly carry good-will as one of their most important assets. The Butterick Company, out of total assets of $19,236,467, has $9,786,065, or over onehalf, included under the heading "Patents, Good-will, Contracts, Copyrights, Trade-marks, etc." Messrs. Silver-Burdett and Company carry "Publishing Rights, Contracts, Copyrights, etc.," at $1,024,820 out of total assets of $1,944,665....