GTA-ology - Turning Real-Life Into A Grand Theft Auto Game

So freely offered and in such general distribution throughout the country under jobber's private label. It was hard to convince retailers that they could afford to pay a little more for even better goods that must retail at the same price as the brands they were carrying. The majority of jobbers who took on our line did it with apparent intention to sidetrack it and prevent its getting into the hands of a competitor. Instead of giving us the support they promised and gaining for us retail distribution, most of them did whatever they could to prevent distribution, apparently preferring to carry the goods as dead stock in their warehouses rather than permit them to get on the retailer's shelves. All this time our consumer advertising was going on and the constant complaint was that our goods could not be found in The retail stores. Jeal to [j fiie e en concm( e to send out our own specialty Coruumer men * wor k the retail trade along with the salesmen Of the jobbers who were acting as our distributors In the various markets. The retailers responded quickly and Willingly, and we were agreeably surprised to find that instead Of their unwillingness to pay the difference in price, they were Not only willing, but glad to do so once they were shown the Difference in the quality of the goods. Our success during the past year, or second year of our campaign, has been wonderfully satisfactory and we attribute it to the educational campaign carried on with consumers and their ready response as soon as the goods began to make their appearance in the retail stores. We have felt the need of some kind of dealer literature, but our appropriation being somewhat small for a national campaign, and being so very green in the business of advertising, we have gotten along with only our consumer advertising, coupled with the work of our specialty men with the dealers....