The gummed paper made the basis of a fine new ad brimming over with vitality which pulled. An excellent example of factory advertising has been Furnished within a fortnight by the L. E. Waterman Company, The New York, which opened a new factory September Waterman 10th. There can be little question but that much Factory advertising value was got out of the new factory. And Its The advertising has been well rounded and thorough. 44ff#w* The foundation of all this Waterman factory advertising was a full-page "reader'* ad which appeared on the page preceding editorial matter in the September llth issue of The Monthly Magazine Section, a component part of the Sunday issues of six big newspapers in as many cities. This "reader" was brimful of human interest. It was headed: "A Million a Year The record of one factory in one of the largest industries in America." "To hook up" with this advertising, the Waterman dealers in the six big cities referred to were supplied with window cards advising the public to read the story "A Million a Year" in the next Sunday's issue of the local paper. The same advice was contained in smaller ads placed in these same six newspapers some days in advance of the "reader." Reference to the same article was also incorporated in a quarter-page ad run last week in the Saturday Evening Post. A double centre spread was run in Leslie s Weeekly....

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