Another method of direct selling is found in the system of convassers and road-men sent out by factories. We do not refer to the road-men sent out to sell to the retailer, but rather to the plan of house-to-house canvass so frequently employed by book publishers and insurance companies. By this plan the articles or contracts are sold singly and not in quantities to the consumer. Territories are blocked off, and the selling organization is brought down to the consumer. Probably the most common method of reaching the consumer directly from the factory is through the mail-order system. Especially is this method widely used in the sale of dry-goods, clothing, and novelties. The rapid growth of the mail-order business in recent years is one of the unique phases of direct selling, and, in fact, of all modern distribution. The mail-order system is also em206 Ployed by the wholesaler, and even by the retailer. These are the most common methods of direct selling employed by the manufacturer. In some instances the manufacturer does not desire to organize his sales department in the wholesale and retail markets, but does, however, deem it necessary to control the price of his output, and in other ways to regulate its sale. The system of retail stores is often too expensive, and he recognizes the danger of depending exclusively upon the distributor, and resorts to many devices to hold the interest of the consumer. He recognizes the value of cultivating directly the consumer's market....

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