It will be seen that a study of business statistics is of inestimable value. It enables a man to make proper provisions for changing conditions. It enables him to forecast what is going to happen. "Bankers, financiers, and Jthe heads of manufacturing and mercantile enterprises must constantly study present conditions and future prospects. Many manufacturers, for example, buy materials and start manufacturing operations months before the finished goods are placed upon the market. Plans must be made and production regulated according to the conditions which such producers expect to encounter at a later time. If they err in judgment, they are placed at a disadvantage which may prove serious. The maladjustment which occurs during a period of crisis may be disastious. If manufacturers and merchants can be forewarned, fewer will be caught unawares and the severity of the shocks will be alleviated." 1 Statistics are also used in business, in regulating sales, in checking advertising results and in studying the oper 1 Copeland's Business Statistics, p. 98. There are several business concerns which collect, classify, arrange, and partly interpret business statistics for their customers. The Babson service and that of the Standard Statistics Company are perhaps the best known. Ating costs and results of factories. Moreover, they are used by the chief executive in making effective and efficient the control of all the branches of a business enterprise that come under his general supervision. In preparing these statistics for the executive, the statistician must choose such units of product, service, accomplishment or cost as will enable the executive to make logical comparisons and to draw conclusions. These conclusions are based upon comparisons of current units with current units of other plants or enterprises or with the past performance of the same business. 1...

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